Project Background

Founded in 1969, Decimal Merchandising, Inc. has grown from a local hardware store into a well-respected name in the construction and interior products industry. With decades of experience and a discerning eye for quality, Decimal’s legacy is built on sourcing premium materials—from European tiles to cutting-edge fixtures and finishes. As the company embarked on a new phase of brand evolution, they needed a website that would reflect their growth, support product discovery, and help them connect with both local and international markets. The goal was clear: establish a digital presence that mirrors Decimal’s reputation for design, curation, and innovation.

Our Work

Dthree Digital partnered with Decimal to build a future-ready website from the ground up. As a web design development company based in Manila, Philippines, we started with strategic planning sessions to identify content needs, brand positioning, and customer journeys. We then produced a comprehensive sitemap, user-focused wireframes, and UI styling inspired by Decimal’s evolving aesthetic.

The design emphasized clarity, elegance, and ease of product browsing. Using WordPress as the CMS, we developed a flexible backend that allows their team to easily manage collections, highlight new arrivals, and update categories. We also incorporated thoughtful navigation for various product verticals, from tiles to architectural finishes. Special attention was given to product selection features and visual presentation, allowing Decimal’s curated collections to shine.

The result is a fast, mobile-optimized website that balances visual sophistication with performance and scalability. With ongoing support and maintenance, the site is built to evolve alongside Decimal’s product catalog and market expansion.