Project Background

Alon ng Kabayanihan is a 2025 campaign-driven initiative that aims to amplify awareness of the West Philippine Sea issue and honor the resilience of Filipino heroes. With a large and diverse nationwide audience, the campaign required a digital platform that could act as both an information hub and a secure ballot gateway. Beyond sharing compelling content and campaign updates, the microsite needed to manage high-volume participant entries, deliver a seamless user experience, and serve as a trusted digital extension of the movement’s advocacy. The ultimate goal was to ensure transparency, accessibility, and audience engagement while highlighting the mission of the campaign.

Our Work

As a leading web design development company in Manila, Philippines, Dthree Digital partnered with media and campaign organizers to bring the microsite to life from planning through launch. We began with alignment sessions, a tailored sitemap, and wireframes designed for a mobile-first audience. The UI styling emphasized clarity and national identity, while prototyping allowed stakeholders to preview user flows before build-out.

The microsite was developed on a custom JavaScript stack, ensuring security, speed, and scalability. We embedded a third-party balloting tool for participant entries, integrated multilingual content, and streamlined content sections for clarity. Our team managed end-to-end execution: planning, design, full-stack development, QA, and event support.

Special features included a secure ballot process for 100 tickets (50 winners with companions), content integration aligned with campaign storytelling, and backend flexibility for analytics and compliance. The result was a responsive, campaign-ready platform that not only supported outreach but also reinforced trust, transparency, and national pride throughout the campaign lifecycle.