Ateneo de Manila University

Project Background

The Ateneo de Manila University is one of the most respected academic institutions in the Philippines and across Asia. When the university needed to modernize its main website to better serve its community of students, faculty, alumni, and prospective applicants, they engaged Dthree Digital to lead the design enhancement and full development.

The existing site had grown complex over time, with layers of legacy content and an aging design that no longer reflected the university's standing or the expectations of its digitally fluent audience.

The Challenge

The project required balancing institutional gravitas with modern usability. The site needed to serve multiple audiences simultaneously: prospective students researching programs, current students accessing resources, faculty publishing research, and alumni staying connected. Navigation had to be intuitive despite the depth and breadth of content, and the design needed to convey academic excellence without feeling corporate.

Our Approach

We worked closely with the university's marketing and communications team across several months of collaborative planning. Our scope included website page design enhancement, full front-end and back-end development, quality assurance, and content curation.

The design approach balanced the university's strong visual identity with a cleaner, more navigable layout. We built a fully responsive front-end ensuring seamless access from widescreen desktops to mobile devices. The development prioritized page speed, SEO structure, and accessibility, knowing that a university website is often the first and most frequent touchpoint for its entire community.